The OCTC PLC chose a project focusing on their social media footprint. This project was chosen because of the desire to present an image of the four county efforts as ONE, and as additional part of this project the four existing FB sites would be merged into one. In other words, merging the parts into one whole would make the public and the students in the four counties recognize that they are part of something bigger. Beginning April 1 through May 3, 2019, increase the multi county Facebook presence through posting daily at peak times and weekly boosting of posts to promote the program and with an emphasis on the celebration of student achievements.
OCTC Facebook Page
LIVE AND LEARN, MESSY MOMENTS
With the exit of the lead staff person with the most social media savvy, at times the project got lost in the shuffle.
Follow-up on suggested posts needs to be handled by one point person. Shared pictures were easy but the proper format for video made it much harder.
Making the project a priority.
Boosting does pay off with more individuals reached and more posts shared. A boosted post also yielded by far the largest number of likes at 94.
Most posts were of a student success story such as earning a GED® and future plans.
The biggest challenges are the time and opportunity for a staff person to post and a large pool of suggested posts in the proper format to allow for a numerous posts and a variety of content.
Postings should follow the 80/20 social media rule (see #8 below for more information). 80% should be content of interest to followers and inform, educate, and entertain your audience, while only 20% should directly promote your business. Promotion posts included orientation and testing announcements, student success and future plans, and promotion of new efforts. Examples of interest content are grammar and math tips, useful resources such as childcare, scholarships, and Medicaid, and community and college events.