Outreach and Enrollment

Tammy Frazier, EKU CCN, put together this presentation for the 2021 SOAR Summit (Shaping Our Appalachian Region) to showcase what EKU Skills U has to offer prospective students in Eastern Kentucky. “The SOAR Summit is an annual event held in Eastern Kentucky…focusing specifically on the issues and activities of our region. Drawing more than 1,000 attendees, participants include local residents and businesses, elected officials, nonprofit leaders, adn other change agents across Appalachia” (SOAR KY.org).

“Never Stop Learning” with the Jessamine and Woodford Skills U website and YouTube playlists.

Using Powtoons, Renee McFall from EKU reaches out to prospective students by explaining what a College and Career Navigator does. The video is uploaded to Facebook as a means of social media outreach.

Meg Bailey, CCN at Gateway Community and Technical School, created a Powtoon video to reach out to students during “Healthy at Home.”

Janice Crawford, of Hardin County BOE, created a Screencastify video using Google Slides to explain the process in the Heartland Consortium.

Pat Tatro, of BCTC, introduces prospective students to GED + Plus and its processes at BCTC. She also highlights the certification programs available at BCTC for those students. To walk her students through the advising process, she also created a Google Classroom modeled after one created by Julia Parsons. Pat’s video was made as a 3X3 Self-directed Learning product during “Healthy at home.”

The JCPS 2019-2020 Innovation Plan took a broad sweeping approach to addressing the needs and outcomes of their students. The JCPS Innovation Plan was designed to increase enrollment, MSG gains and GED attainments. Online delivery/NTI schedules also addressed student persistence and retention during a pandemic. (Image from Pixabay.com)

WKCTC wanted to increase outreach in Carlisle, Graves, and McCracken counties to increase enrollment, recruitment, and other gains by the end of April 2020. Included in these efforts were bilingual fliers, talking points, and TABE review booklets.

… a uniform process, policy, and tracking in place for outreach to potential probation and parole students, firmly establishing relationships with candidates and officers to facilitate a “warm handoff,” with the goal of increasing enrollments. (pictured above: Greenup County Detention Center GED® Graduate Tim Parsons)

Unlike other product pages, this one features several programs and their efforts to use social media …

The project of the JCTC PLC was to target specific students with fewer than 12 hours of attendance to reengage with the program with the goal of increasing enrollment and MSGs.

The Maysville PLC wanted to boost student enrollment in each of their counties, so they decided to survey students about how they heard of the program. The instructors designed the survey and administered the survey to all current students. They compiled and discussed the results, which will be used to change their recruitment strategies and money allocation for the next fiscal year.

… the best way to increase enrollment was to develop more creative marketing plans and partner with local businesses and school systems. Enrollment is the basis of all other successes: Increased GED® graduates and MSGs cannot happen without people walking through the doors. Better, more creative marketing that leverages partnerships with businesses and schools can help increase awareness of and enrollment in our program.